Research On The Compete Strategy Of The YC Logistic Company

Since 1990s, because economy develope lastly in china, and it promotesdevelopment of the third party logistic in our country. But, in our country, the level ofdevelopment of the third party logistic is not high, the competitive ability of logisticcompany is not strong, and faced with competition pressure strongly of overseaslogistic company.In the competition of the third party logistic company, the strategy deciding thecompetitive ability of logistic company, strong or weak, even success or failure. Thisarticle take YC logistic company as a research object. Through analysis company'senvironment, the author design the new competition strategy plan and carries on theimplementation, and enhances competitive ability of the company. Therefore, throughstudies competition strateg of the YC logistic company, it has important practicalsignificance to this enterprise and other enterprise. The full text altogether dividesfour chapters.First chapter, mainly introduced the selected topic, background and thesignificance of the paper; the literature summarize; the research technique of thepaper.Second chapter, this paper mainly introduces the external environment andinternal environment of the company. In the external environment, the paper mainlyanalyzed the macroscopic environment, the industry environment and the microscopicenvironment; In the internal environment, this paper mainly analyze company'smanagement situation.Third chapter, in the foundation of environment analysis, this paper carries on the analysis, the localization and the choice to competitive strategy OF YC logisticcompany.Fourth chapter, according to competitive strategy plan which formulates, carrieson the strategic implementation. In this paper mainly elaborate five strategicimplementation situations: the logistic operation, the human resources, the logisticmarketing, the logistic information system and the brand alliance.