The Application Study Of Stratified Economic Theory In Marketing

With economic development, consumers'selection needs have become more and more. Because of income's non-equality and market's multi-orientation development, consumers'needs are stratified. Corporations stratify market product because of satisfy consumers'stratified need. Then stratified marketing comes into being in times. Modern marketing can satisfy consumers'multi-needs of material and culture by stratified marketing, and can make producers and consumers survival and develop in the drastic competition society.This article according to actualities of marketing development, tries to apply to Stratified Economic Growth Theory, takes consumers market and corporation market and marketing strategies and marketing framework for study object, take method of the connect of theory study and case study and the connect of concrete analysis and abstract analysis, analyses stratified development marketing, gives some suggestions of stratified marketing, proves stratified marketing can take more product promotion efficiency, then it proves that stratified economic growth theory is true.In the analysis of the differences between market segmentation and stratified marketing, this article gives three differences between them. First, in purpose, market segmentation just satisfies consumers'needs, but stratified marketing realizes people's self-satisfied and social-satisfied. Second, in content, market segmentation analyses market one-side, are lack of relation opinion, but stratified marketing analyses market systematically and generally, take opinion of Marx's relation and development, so it is systematical. Third, in result, market segmentation just get profit. This opinion comes from western economy, lacking of characteristic, but stratified marketing not only get profit but also can get durative development and build harmonious society. In the society of scarce resource, stratified marketing has systematical and times features.In analysis of the purpose of stratified marketing, this article tries to take stratified economic growth theory, stratifies people's needs on base of Maslow's Hierarchy of Needs Theory. It stratifies two kinds of needs. It includes self-satisfied and social-satisfied. It entitles 2s method.In the end, this article take the case of Jamaica Blue Mountain Coffee and GuaLv of Zengcheng, then analyses stratified marketing can make corporation brand advantage, then it can take corporation great competition advantage. Stratify of economy exists, stratifying is good at developing economy and taking advantage of resource. On the base of analyzing, stratified marketing is true and it can make modern marketing take more efficiency.