Construct Sinitic Corporate Culture Under The Economic Globalization

The economic globalization is the inexorable trend of economic development of the world. It has produced deep influence on the whole world economic development. Swift and violent development of communication technology, the information technology, popularization of computer, as well as the rise of internet make the whole world become a"global village"day by day. Not only the traditional economic activities toward globalization, but also productions, services and technological innovation are obvious globalization. Compatible with the social culture, life style and many other aspects have taken the original geographical boundaries, was characteristic of globalization. Meanwhile, China in new and the global economic situation has been playing an increasingly important role. As President Hu Jintao in Beijing in 2005,"fortune"Global Forum opening ceremony pointed out:"In the trend of economic globalization are developing in depth conditions, the development of China and Asia are becoming new driving force of the world's economic development, and the world economy will also offer new important opportunities to China and Asia. The whole world is constantly undergoing changes. Chinese enterprises want to compete or cooperate with the famous overseas enterprises, just upgraded the production hardware is not enough, more important is to extract and summarize the previous management experience, useful example must be learned from well-know corporation. Thus, to research the corporate culture abounded in selfhood as the inexhaustible power of sustainable development.These paper focuses in Chinese enterprises have to face the opportunities and challenges of the new historical period"economic globalization". Contrapose the problems and dilemmas found in enterprise culture research. By comparing the Japan-U.S. corporate cultures, to use for reference the useful experience of the well-know domestic enterprises and overseas enterprises. Actively exploring a kind of Sinitic corporate culture pattern that are based on excellence traditional culture, advancing with the times, be established in oneself actual circs, abounded in selfhood.