The Study Of Mobile Search In China

The advancement of telecommunications technology and the development of economic have hastened people's need for mobile search. Mobile search is still at the stage of moving into the market, the market has not been formed, the business has not yet launched, let alone a successful business model. There are still many mobile search constraints on their development. In this paper, It finished the work as the following aspects :1. Sort out the worldwide development of mobile search in the aspects of and technical and operational, and then sum up the problems and the direction of development.2. Do behavior analysis of mobile search customers, confirm the target consumer, give the marketing advice, thus make the development and improvement of mobile search business more targeted . 3. Do the market analysis of mobile search, make a reasonable forecast, and conduct a comprehensive analysis of the pros and the development of mobile search.4. Do Analysis of the profit models of mobile search, and the corresponding profit model proposed.5. Give the reasonable proposals on mobile search from the perspective of the business development.6. From the perspective of the development of the whole industry. Give the relevant recommendations for the development of the mobile search industry.The purpose of this paper is to do some comprehensive analysis of mobile search business through the use of reasonable approaches from different angles. For a new business, which can effectively gives some guiding significance to the practice and operations in order to promote the development of mobile search.