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Investment Planning Of CRBT AD Project

Posted on:2008-04-13Degree:MasterType:Thesis
Country:ChinaCandidate:N C YangFull Text:PDF
GTID:2189360215482139Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The author of this article found an investment chance of CRBT AD from analyzing the trend of the telecommunications network and mass media, advertising. CRBT AD service change the Ringing Tone to commercial advertising.CRBT AD has many advantages, such as rapid, flexible, large-scale deployment, the cost of advertising controllable, and a good advertising effect.CRBT AD is a new advertising industry, with less investment and quick returns. It can attract investors as TMT concept and meet the demand of advertisers for targeted advertising and interactive advertising. CRBT AD help telecom operators to adjust their business structure. CRBT AD service have broad market prospects, with an annual output value of billions of RMB.The author talk about the innovative design of the CRBT advertising business processes, such as how to get users supports, how to sale and how to make billing. CRTB AD provider do business with online marketing platform and Intelligent payment system. The author set a win-win business model after analysis of the CRBT AD value chain. This business model supports all partners such as the telecom operators, Agreement users, advertisers and CRBT advertising operators. We have confidence in the CRBT AD business profitability after the five-competitive-forces-analysis with the CRBT AD operator. The article presents all stakeholders of CRBT AD, and predicted they may act, and listed the relevant countermeasures for CRBT AD operator to do their business. In order to analyze the profitability of the CRT AD operator, the authors did a lot of market surveys, the data presented.The article means good reference value for these enterprises that want to do CRBT AD business. The CRBT AD business provides a very stimulating business concept to basic telecom operators, value-added service operators, media companies and advertisers. The CRBT AD service is a new opportunities for increasing competition in the telecommunications market, the value-added services market and the advertising market.
Keywords/Search Tags:CRBT AD, Media of Telecommunications, Integrated Information Service Provider, Value Chain, Scenario Analysis, TMT
PDF Full Text Request
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