Researching About CNC Beijing Branch's Value-added Service Channels Building

This paper does some attempt to use the knowledge of management and market research tools to explore the channels building and uniting for CNC beijing Branch in the market environment with value-added service coming forth. It's aim is to help CNC to get advantages in the drastic market competing .The paper is based on the market researching and the investigating of the in filial corporations, channels center, VIP customer center and customer service center. Through the analysis and coordinating the problems than appear during the development of the CNC beijing Branch's distribution, the paper makes a blue print for the development of the CNC beijing Branch value-added service channels.There are several parts in this paper. First, it does some studying on the concept of the value-added service channels. Classify the value-added service operation. Analysis the current status of the value-added service and forecast it's future developing in China. Research the value-added service value chain; study the value of the value-added service channels.Second, research the status of value-added service channels domestic and international. Give detailed description of the status and tendency of the value-added service in domestic and international. Do the analysis on the instance of some big SPs such as NTT DoCoMo and China Mobile to give a reference to CNC beijing Branch.Third, analyze the requirement of the customer about the value-added service. Analyze the requirement level and influence of the customer and the change tendency of the need. Analysis the customer needs for the channels, do the customer market research, analysis the cognize and usage of the value-added service, the satisfaction of the channels, the facility for customer to know and transact for the value-added service, the latency needs for the channels.Forth, analysis the value-added service domain chain and makes a theory model which can analysis the value-added service develop tendency by channels unite, design channels value chain, architect and functionalities. Give special description of four main types of channels; forecast the tendency of the value-added service.Finality, make deep analysis on the status of the CNC Beijing Branch's channels. Give advice for the development of the CNC Beijing Branch value-added service channels building based on value-added service develop tendency and the needs by customer. And give advance for the CNC beijing Branch channels value system and functionality tune.This blue print breaches the Operations Merchant's traditional viewpoint of waiting-sales; discard the self-based custom, make most emphases on the custom service and custom feeling. This paper gives some new idea on CNC beijing Branch channels build. My purpose is to bring forward some new points to our channels building.