The Research Of Industry Chain And Profit Model On Computer Game In China

From with the late 1990s, 20th Century,the Creative Industry cut a striking figure in the development of the world economy and suggesting a robust force in the pace of development and economic status. The computer game industry is an important component of the Creative Industry. It has the unique character of the creative industry and also has vigorous momentum of development of creative industries. In particular, with the computer, the Internet, cell phones permeation in the social and economic life. PC games, Internet games and mobile games get a huge room base on this platform. Computer game industry became the important indicators of the state's soft power competition base on the rapid development and creative content.Our computer game industries develop much later than Europe and the United States, South Korea and other countries. But just a few years, the market has rapidly expanded. Create a huge direct and indirect profit. But in the games market, our games industry is facing fierce competition from foreign products and our own game problems. The most important thing is to enhance our computer game industry's domestic and international competitiveness. The Profit Model just the important factor to impact the computer game industry.As the profit model is based on the industry value chain to create activities. This research start with industry chain, deeply discuss the upstream produce sector, middle service sector and downstream distribution channels sector base on the clues of the Business Process. To find out the value condensation point of the game industry chain. Enhance the study in the extension of the industrial chain. Broaden the value-added space in the game industry, concluded important significance of the profit model of the computer game industry chain.And then, in the analysis of profit model, not limited to industry value chain, deeply research from the source of income, profit targets, core values, the profit leverage and profit barrier, and analysis the composition and performance of the computer game industry profit model.Finally reach a conclusion, the core value of the profit model depend on content and methods. His cultural significance and technical support expand with it not only maintain the profit, but also is the source for continue profit of the computer game industry.