Model Establishment And Application Research On The Profit Sharing Of Port Supply Chain

Since1990s, because of the successful application in the large multinationalcompanies, the supply chain has promoting the research of supply chain theory. The modeof supply chain management attracts the attention of the port enterprises which are hubs ofshipping and collecting and distributing center of logistics as competitive advantages ofenterprise group become more and more prominent. How to coordinate the individualinterests of enterprises in the supply chain effective when optimize the whole profits ofport supply chain, so that the whole port supply chain performance to achieve the interestsof both local and business satisfaction is the key problem to successful port supply chainmanagement. Therefore, how to combine the characteristics of the port industry andestablish a new profit sharing model that is fair, just, scientific and rational for members ofport supply chain become a key research point when developing strategic alliances of portsupply chain.This paper firstly introduces SCM theory, game theory and the concept and content ofprofit distribution, aiming at establishing the theoretical foundation for the profit sharingof port supply chain. Based on the theories of supply chain management, this articleclearly defines the conception of subject, object and medium of port supply chain in theprocess of benefit distribution to lay foundation for the improved model. Furthermore, thispaper uses Stackelberg game and Shapley value to build a basic profit sharing model, andestablishes a new improved profit sharing model of port supply chain based on the fourkey factors such as investment, risk, contribution degree and market position. Finally, thispaper takes the example of QHD port, and analyses present situation of profit sharing ofQHD port supply chain, and offers realistic plans of the profit sharing, and discusses theframework of the interests assignment among the members in the port supply chain, takingthe following several aspects, such as the mechanism of credit and cooperation, themechanism of information sharing, the mechanism of risks sharing, the mechanism ofincentive and punishment and so on, into consideration, and then sets up a long-termstrategic alliance partnerships among the members of port supply chain to ensure the effective implementation of the profit sharing.