Research On Networked Controlling Mode Of Marketing Expenses Based-on ASP For Fast Moving Consumer Goods Enterprise

Fast moving consumer goods which depends on the consumers'purchasing and consuming with repetition and high frequency, gains the profits and value through quantity of products sell. However, as far as most enterprises is concerned, the management of marketing expenses is the most difficult among all of enterprise expenses management, because of the large sales network, the multilayer sales channel and complexity of promotion expenses of sales channel required by retail terminals. With the competition becoming more and more fierce, it is one of the important development trends for fast moving consumer goods manufacturing enterprise to improve marketing expenses controlling level, turning to modern marketing management concept and network technology. A lot of research and application on that are done by domestic and foreign specialists and enterprises, with many fruits gained. On the basis of those fruits, This paper does some research on marketing expenses controlling oriented to fast moving consumer goods enterprise, with the combination of the new mode of application service provider .Firstly, on the basis of analyzing controlling mode, characteristics of marketing expenses and the requirement for information technology, a networked controlling mode of marketing expenses based-on ASP for fast moving consumer goods enterprise is put forward, moreover, handling process of parent company, filiales, ASP service center in cooperation during networked marketing expenses controlling is set forth.Secondly, this paper does some research on the design and implementation of networked controlling system of marketing expenses base-on ASP for fast moving consumer goods enterprise, including structure design,fuction module design, operation flow design, software architecture design, system security scheme and system integration project and so on.Finally, on the basis of above theory research, paper presents a set of networked controlling system of marketing expenses base-on ASP for fast moving consumer goods enterprise, and puts it into the practice of marketing expenses management of a certain fast moving consumer goods enterprise in Chongqing. it benefits the enterprise a lot.