Study On Regional Image Of Chongqing And Economy

The regional image is becoming an important point watched by more and more regional governments with the development of the incorporating of global economy. The reason of this trend is that the regional image is playing an important role in the development of regional economy. A region must have a regional image representing itself and attracting others when it takes part in the fiercely international competition. It is necessary for all of regional governments to consider how to make their advantages more obviously and how to embody their traits. The competition amid regions is the competition of regional image rather than the competition of economy or culture or civilization. A good influence brought by a good regional image is very obvious, in the same way, so is a bad influence brought by a bad regional image. So the regional image-molding and spreading is also important.The related theories of regional image are being developed and deepened with the tied. On abroad, theories have been system info for many years. Especially, Kotler did whole research in this field. In our country, because of restricting from the economic situation, theories developed slowly. But through ten-year-development, the theory system also could be considered a whole system and it better show the Chinese characteristic. We also can see that the theory have been used by many areas profited from the regional image-molding, include Vienna, Calcutta, Kuala Lumpur, dalian. In these areas, regional image works as growth poles and gets area economy developed in the round.It is considered that the region identity system rooted in corporate identity system, but there are some differ, because factors included by a area is more than corporate. The region identity system molded regional image via three aspects including mind and behavior and vision. On this point, it likes corporate identity system. Regional image-molding is a part of regional image and the regional image-keeping is another one. The development of area is continuously, so it needs a continuous regional image. That's the meaning of regional image maintenance.Chongqing has unique aspects owned by it self in nature as well as history and civilization. That's also make chongqing had so many unique regional image and every one can show something of chongqing and give people coming from out of chongqng a good image. We also see that each of them has different influence to economy and the one called the youngest municipality of china is the most light. It works well in investment and foreign trade and travel. It also give people a hope that chongqing may get progress in meeting economy. Chongqing is as a municipality for 10 years and every part of chongqing has made great progress, at the same time, the change of situation needs chongqing to adjust regional image, gain good chances by optimizing regional image from mind and behavior and vision, win stability of regional image via retaining regional image from government and inofficial organization and hoi polloi.