The Integration Of Exhibition And Regional Cultural Image In Zhejiang Province

the West Lake Expo in1929undertake the1951exhibition to reached itspeak. The exhibition industry, system, site and others have been mature.The Convention and exhibition industry like a raging fire. In terms ofquantity, quality or the facility construction and using are showing ameteorological prosperity. The academic and aesthetic value of influencecan not be ignored in the Zhejiang province of cultural transmission,social production.The Zhejiang Convention and the integration of regional culture and imageis the belief in culture and value. It Is also a product of the developmentof the times. This paper attempts to system concept based on comprehensivediscipline as the main line. Selected examples from the vertical axis oftime and horizontal comparison of regional analysis that specificcharacteristics of Zhejiang convention in and out of the regional cultureimage. Then draw a conclusion. The Zhejiang convention is the reasonablecontrol of the "people", namely the organization specification. thereasonable planning of "to", namely the venue construction. The "rationaluse of smell", namely the propaganda strategy. The reasonableconsideration of "fine", namely the security system. The fourindispensable, and are "in" and "out of" regional culture image. The1929West Lake Expo is the best example of the exhibition and the regionalculture image integration, which has practical guidance significance forthe study of law of the system development in Zhejiang and even the ChineseConvention and exhibition industry. To directly answer questions thecurrent Zhejiang City Convention and fusion.