In View Of The CIS Strategy Of Liaoning Regional Cultural Tourism Image In This Paper

In recent years, with the development of economy and the progress of the society, the "regional tourism scenic spot" and "branding" scenic spots is becoming a global travel consumers focus on primary factors. Along with the vigorous development of tourism and tourist destination of the increasingly fierce competition, product competition to brand competition gradually by the past, the past is given priority to with a city of a scenic spot of the regional tourism competition to the overall cultural image competition. Thus, distinctive, unique and attractive tourism characteristic image planning design, become a tourist destination with one of the important conditions of competitive advantage. Competition in the tourism products has been increased to the trend of regional competition, how to set up the liaoning tourism overall cultural image, promote the city brand, is the development of liaoning tourism market development ability, the key to tourism.Cultural tourism image is an important factor in forming the audience drive tourism. For a long time, the fuzzy image orientation leads to the liaoning cultural image of urban tourism is incomplete, hindered the development of tourism industry in liaoning province, and even cause the unstable phenomenon of economic development. Aiming at the situation, the liaoning province tourism administration in July 23, 2014 formally to the social from all walks of life the "swim in liaoning Liaoning tourism theme slogan worthwhile ". This undoubtedly to the urgent need of liaoning tourism image positioning ushered in a new form. However, with only a tourism slogan and logo is no cultural tourism image of integrity. Excellent tourism culture image should, rooted in the soil of regional culture, with the most simple, most real native language, through our thought consciousness, psychological surface will travel audience subconscious lead out, inside tourism desire. Therefore, this article will be organic, CIS corporate image recognition system and reasonable use in regional cultural tourism image shaping, detailed analysis of the advantage of the regional culture of liaoning tourism image shaping and existing problems, and strive to shape under the given the CIS strategy of complete complete scheme of liaoning regional cultural tourism image.The article first part: introduction, the research of domestic and international tourism image shaping is analyzed, explore a conclusion. The second part: define the connotation of regional culture, and strive to find out the relationship between regional culture and tourism image shaping the correspondency of visualization and regional culture. The third part: in this paper, the regional cultural tourism resources in liaoning, and the regional factors of liaoning tourism image and makes a detailed analysis of the defects is pointed out that the advantage of liaoning regional cultural tourism image, and opportunities. The fourth part: the key part of the article, based on detailed analysis of the enterprise to identify CIS system, contact the third part of liaoning regional culture tourism resources and tourism image analysis, and combined with the liaoning province tourism administration in 2014 published "swim in liaoning Regret it " slogan and tourism logo, and put forward suitable for liaoning regional cultural tourism image CIS brand positioning. The fifth part: according to the liaoning key cultural tourism route planning, combined with the propaganda and promotion measures, liaoning tourism image shaping regional culture of complete, reasonable and effective image positioning and promotion strategy.This article writing based on the known theory structure, through the CIS is closely linked with liaoning regional cultural tourism image, liaoning regional cultural tourism image shaping theory method is put forward.