The Study Of Enterprises' Adoption Behavior And Model Of Technology Innovation Diffusion In Cluster

For interaction with other enterprises, enterprises'adoption decision-making behavior will have enormous difference from enterprises'adoption decision-making behaviour making independently in the process of technology innovation diffusion in cluster.Therefore, this thesis studies adoption decision-making behaviour under interaction among enterprises and to construct model of technology innovation diffusion in incluster.Firstly, this thesis analyses interaction among enterprises in incluster and construct conception model of interaction among enterprises.Then ,this thesis discusses respectively how enterprises adoption behaviour in cluster is affected by each part from conception model, and divides the process of adoption decision-making into three phases of apperceive, cognize and approbate and analyses how adoption decision-making in each phrase is influenced by interaction. Secondly, this thesis applies the social-interaction analysis method into the analysis of enterprises'adoption behavior and discusses adoption behabiour tendency of enterprises in cluster.Finally, based on the model of enterprises's adoption behaviour under interaction among enterprises in cluster, this thesis constructs the and macroscopical models of technology innovation diffusion in cluster using the method of probability. Therefore, the mechanism and rules of the technology innovation diffusion in cluster can be recognized more deeply.