Research On Masersk's Routing And Routing Promotion In China

Routing & routing promotion is oriented by customers' needs, by means of increasing customers' satisfaction, attract more volume, cutting down unit cost to achieve the goal of profit maximization.This paper focus on illustrate the suppletive relationship between routing and routing promotion.This paper points out that routing should base on actual market demand, a reasonable routing is a precondition of successful routing promoting, while routing promotion as well, will provide updated market information as valuable reference for future routing. When we promote the routing in the market, some creative actions such as provide tailonnade service, clear and simplified operation procedure, favorable quotation etc will meet our customers needs in a prior level. It will assist us gain more volume support from our customers. Especially at current stage, more and more enterprises pay special attention on supply chain management, they managing their materials and products in a most cost saving way, logistic as an essential part of supply chain management and liner shipping company as a important loop of logistic, we have to encounter the challenge of most effective routing & routing promotion. This drive liner companyThe purpose of this paper is demonstrate how to closely combine routing together with the routing promotion, fully aware the change of the market, fix routing and promote routing in a optimal way, to achieve the target of profit maximization.