| This paper used the real estate project plan theory bonding project management knowledge to carry on the entire plan to the Asian peaceful oriental cherry park project.Real estate project plan is that studying how scientifically works out general plan of construction project being set up the basis problem after , discarding the unreasonable and unscientific tradition method which purely depends on experience to determine design content and reference (design a prospectus) , making use of the logically mathematical analysis to the social environment and relevance factor of construction target ,and studying the rational guide that the research project mission book preparing with designing , making and the proving architectural design basis, determining scientifically the design the content, and seeks the scientism reaching this one target. The real estate project plans to go side by side in the urban planning, city design and architectural design, is an independent link in construction life.The paper introduction, to the selected topic background, the selected topic significance, the real estate project plan theory and the most recent development carried on the outline, at the same time having planned the real estate project Asia peaceful oriental cherry park the project background to introduce, which makes the reader to understand initially the Asian peaceful oriental cherry park being carried on the real estate entire plan the significance and the method.The paper second chapter which took entire article length most one chapters mainly was aiming at the Asian peaceful oriental cherry park this developmental item project the external environment to carry on the analysis, altogether divided into four parts: The first, from the macro-economy environment aspect, mainly was the needle from the entire Changchun recent years economical aspects and so on development condition, population and lives of the people situation longitudinal has carried on the analysis, comparison having carried out transverse direction at the same time with three cities such as Harbin , Dalian , Shenyang,which draws the conclusion that is looked from the Changchun at present economical situation, although near two year own economies in unceasing growth, comparing northeast three provinces and even the national other provincial capital cities, the economical present situation relative backwardness fact was disputed. But fortunately the government paid the big attention to this, through recent several year urban constructions which have formulated the long-term development strategy, future several year Changchun's economies will have the considerable development; Secondly, recent years developed the aspect to Changchun's real estate profession to carry on the analysis, which has analyzed aspects with emphasis and so on real estate investment, commodity apartment supply, demand as well as price trend, we thought Changchun real estate market although competed intensely still was quite healthy day by day and still had the very big development space; Thirdly, had in view of unifies the market survey to carry on qualitative and the quota analysis to the main competitor developmental item. Develops the external environment analysis after the project finishes, the third chapter of the paper mainly aimed at the project developer to carry on internal analysis, mainly from development aspects such as operation ability, human resources situation as well as government relations has carried on the analysis.The paper fourth mainly unifies third, four chapter of analyses, was clear about the developmental item market localization using the SWOT analysis method, the guest group localization has mainly aimed at three kind of types:"the metropolis newly sharp, enjoys a good and prosperous life, the hunter", and bonding earlier period market survey to these three kind of guest group from aspects such as age, income we has carried on the quantification localization. The product needs which to these guest group institute has also carried on the detailed description, and aimed at the guest level to need to correspond provides the product also to carry on the quantification description, facilitated the later period actual operation. Fifth chapter aims at the explicit market localization which the fourth chapter obtains, which had pointed to plans, the concrete design proposal, and the project implementation proposed the concrete advisory opinion. Fifth chapter is involved in the many real estate profession specialized knowledge, taking the Asian peaceful oriental cherry park project as the example from the project earlier period, the design time, the construction period as well as the later period estate management aspect, which has carried on the plan.The paper seventh chapter simply has carried mainly on the benefit appraisal using the project management finance appraisal knowledge from the developer angle to the project. The project finance appraisal result base and the profession level are impartial, and the project profit is ideal. The paper eighth chapter has carried on the summary to the full text and to next step like implements this project to put forward the correlation proposal specifically. |
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