Research On The International Entrepreneurship Decision-making Process Of Foreign Automobile Enterpries

The automobile century started a new period since 1970's, and among all of the industry sections in the world, automobile industry became a global industry first. The direct and notable symbol of the globalization of automobile industry is the globalization of market. Automobile is called "the machine that changing the world" , because it not only has changed the course of producing, but also has changed human life, and it has changed so much.Therefore, research on the international entrepreneurship problem of automobile industry, especially the decision-making problem during the international entrepreneurship, is necessary. Research on the decision-making process of international entrepreneurship of foreign automobile industry, and analyzing the influencing factors, and concluding the decision-making model of international entrepreneurship of the automobile industry, will be of great benefit to the development of the automobile industry of our country.Foreign research on international entrepreneurship began in 1988, when Morrow discussed the age of international entrepreneur. Then researches began to study the international entrepreneurship, from the original researches on the definition of international entrepreneurship, to researches on the international entrepreneurship process. Foreign researches has studied the dimension of international entrepreneurship, organizational factors, external environment factors and strategy factors that influencing international entrepreneurship, and has finally brought forward the international entrepreneurship model.In our country, some researchers are undertaking researches in the entrepreneurship field, but researches on international entrepreneurship are just at the beginning. There are only some exploring researches, and most of the researches concentrate on the international entrepreneurship investing, and there are a few researchers have studied the mode of international entrepreneurship.At present, research on international entrepreneurship is just in the beginning, and there are more and more aspects worth our attention. Researches on international entrepreneurship will be carried on among more complex international relationship, and will face more complex problems.Before international entrepreneurship, enterprise should ascertain its target, that is what goal enterprise wants to achieve through international entrepreneurship. To ascertain enterprise's target is to let the decision-maker determine the range of product or service provided by the enterprise. Understanding of "what career we are engaged in?" relates with the guidelines of the enterprise. Certainly, the decision-maker should also be clear with the character of the target and the strategy to be carried on, and evaluate them thoroughly and objectively.The target of international entrepreneurship decision-making is: if the enterprise wants to begin international entrepreneurship, what measures it should take, and what demand it should accord with, and what effect it want to achieve. While the formation of target is influenced by the following four factors: external environment factors, enterprise resource factors, attitude to value of top decision-maker and their goals, the condition of development of the strategies used in the past. Therefore, after being determined, the target of the enterprise will change constantly with the change of the four factors above.If an enterprise wants to begin international entrepreneurship, the first problem it should make sure is whether it can carry on international entrepreneurship, whether the enterprise has such ability, and whether the environment allows the enterprise to start it, and whether the enterprise can win in the fierce competition of the industry. Only after thorough analyzing of the macro, middle and micro environment, that is after thorough analyzing of the external entrepreneurship environment, industry competition environment and the internal environment, these questions can be answered, and the enterprise can judge whether to start international entrepreneurship, which is the first decision that should be make during the course of international entrepreneurship.Once an enterprise decides to start international entrepreneurship, the important activities are the managing activities of product and service to satisfy the demand in the international market, by which the enterprise can extend its distribution and get maximal profit. After getting into the international market, enterprise will face more complex and changing environment. In such environment, it's a new test for the enterprise to achieve the above target. In the activities of international entrepreneurship, the problem enterprise should solve first is how to get into the international market. This makes the decision-maker analyze the opportunity and challenge, and analyze the capability and condition of the enterprise, and think about the way to get into the market and future development strategy, and choose a suitable way to get into the international market, and choose the specific strategy. This is the second decision enterprise should make during the course of international enterprise after decide whether to start international entrepreneurship.Ford is one of the famous transnational automobile corporations, and its course of international entrepreneurship is typical. Through researching on the international entrepreneurship course of Ford, we can analyze the specific course of international entrepreneurship decision-making of foreign automobile enterprise. Through research on the general situation, organizational structure and its development target, we can know it wholly. By researching on the macro, middle and micro international entrepreneurship environment of Ford, and using SWOT analysis, we can figure out the predominance and inferior position, the opportunity and threaten of Ford during its international entrepreneurship course, and can do some research on the strategy choosing course, and in the mean time evaluate the international entrepreneurship strategy of Ford.It's useful for the globalization of our automobile industry to research the international entrepreneurship decision-making process of foreign automobile industry, and analyze the factors they considered and the strategy choosing course. Ever since 1953, when Chinese automobile industry started, it has developed for more than fifty years, and China has become one of the powerful automobile producing country, and was listed by the international manufacturer organization as one of the top ten automobile producing countries in the world. But big does not mean strong. The gross production value of automobile industry accounts for 10 percent to 20 percent of the gross national product in developed country, but in China, that's only less than 3 percent. It will be a far way for the automobile industry to be the sustainable industry of our country, and we should take measure from different aspects, and adopt countermeasures from macro and micro aspects, thus we can get into the line of the strong competitors in the international automobile market.