The Brief Analysis Movie Implants The Type Advertisement

At present, the advertisement generally uses breaks the type pattern, between soap opera/program or soap opera/program, in publication magazine content before and after, left and right, top and bottom, among, in homepage each kind of position insertion advertisement. This kind of pattern advertisement has broken audience normal reading or the ornamental activity, easy to cause people's counter-view, creates through is traded the audiences Taiwan, jumps reads, method avoidance advertisements and so on shield. Thus causes the advertisement the effect drop.Along with the Digital Age arrival, many digital media equipment like family video disc player, the digital television popularization, causes this kind of interruption type advertisement is compressed in the time interval or the space, even is pumped out. The Digital Age advertisement will be compelled to have to parasite in the non-advertisement time interval or the space; In addition, because the conventional advertisement form validity drops day by day, disappears the consumer to form under the long-term advertisement stimulation to the advertisement automatic filtration, our advertisement field must seek the non-conventional form the advertisement to avoid this kind of automatic filtration, can enhance the advertisement the validityImplants the type advertisement is one kind of non-conventional advertisement form which appears under this kind of background. Implants the principle to inspire in the modern medicine"the organ transplanting", through the organ transplanting, implants the thing and the acceptor merges into one organic whole, becomes does not have a row of different response, each other inalienable whole."Implants the type advertisement"(product placement) to implant the product to medium products and so on television program, movie shows to propagandize. We live the carrier which any thing all may become implants. But, the different carrier advertisement value is different. Value big carrier nothing better than film and television media."Implants the type advertisement"with the conventional advertisement difference is it always not in the advertisement time interval and the advertisement space appearance, moreover always lets common populace with difficulty one distinguish it is a piece of advertisement."Most does not look like the advertisement the advertisement is the genuine advertisement."Inside this paradox a little looks like in the Chinese tradition philosophy"the elephant invisible, great talent silent". Implants the type advertisement the success to lie in to this philosophy ingenious utilization.Sets at into the natural marketing is in the non-advertisement time interval, the spatial use media characteristic promotion propaganda specific commodity or the service one advertisement way. We cannot deny, we live the time which informs widely in one. The advertisement likely is a this world each one cell, sets at into us to live, the work, the study, the leisure, the entertainment aspects. Some advertisement bomber aircraft, likely "West Boast Swims" likely the Tang Xuanzang, always nearby the ear humming sound, lets the human tire of lets the human be bothersome; Although some advertisements peaceful, but lets the human be glad actually accepts, its advertisement effect instead remarkable uncommon. Sets at into the natural marketing is this. Does not have the time constantly, does not have in is deducting the marketing esthetics principle omnipresent. That is, through unconscious sets at into the form. And so on the peripheral information and the symbolism and so on carry on the marketing with the background, but is not likely the usual advertisement through central information and so on product function, product information or product physics structure has an effect. Its existence form is silent, is ubiquitous, does not have the central actually everywhere all center.The marketing esthetics principle is hides the marketing temporarily the lead - - commodity, the service and the idea and related information independent, lets the consumer forget sets at into behind the natural marketing to hide utilitarian, but immerses in to is set into in the thing appreciation, then courses unconscious them the marketing the main body. The guidance way is not the direct sales promotion product. But is the viral invasion is likely same. Through the material enticement, the entertainment attract, esthetics establishment linguistic environment and so on techniques. Tries to activate consumer's shopping subconscious, stimulates consumer's latent demand, induces in the consumer mind the sympathetic chord. Sets at into"the scene field"the advertisement the process, is in order to affect in consumer's unconsciousness and subconsciousne, in one happy atmosphere, the product and the brand takes root firmly in consumer's mind. Again cites an example. Motorola through sets when the preparation the human nature marketing way exposes the new product considered, the advertisement goal is needs to obtain the young people to the brand approval, pure brand exposure, then too is flagrant, possibly incurs the repugnance disadvantageous brand image. Therefore, Motorola needs to discover with the goal expense group has the connection source material, by in influences subtly transmits the brand spirit directly, like this only then is easy by the audience to accept. After the investigation, Motorola discovered, the young people want one of gifts is the handset. Therefore in "Waves Miracle" in a piece, Motorola arranged a lead to celebrate a birthday, received the Motorola handset gift very happily the play. Sets at into the natural marketing on like this the commodity, the service or the idea integrates by the most natural way in the plot, moreover very natural, very reasonable.We discovered, in sets at into in the natural marketing, as soon as sometimes the advertisement sign quietly appearance, lets your understanding smile, sometimes lets you be unconscious, but also sometimes can have the negative mood. The result quality lies in whether grasps one, lies in the creativity ingeniously or not. But generally speaking, the advertisement host, the consumer and the third party all are beneficial. Not only also this third party above teacher, the movie, the soap opera, the program, the game, the software, MTV, novel, conference speech and so on, all may become the objects which sets into.