Study On Strategies Of Electronic Commerce Of The Beijing Capital Tourism Company Limited

The implication of information technology in every department of economy has, somehow, changed the function, the implication in the tourist industry has led to "the informatization of itself, especially in the development of the tourism electronic commerce and the rebuild of the tourism structures. Naturally, the tourist industry id fit for the electronic business thanks to the long distance, many times and small volume in trade of the tourism. Electronic commerce has changed the compete foundations of tourism from the enterprises to professions even world wide Information technology is progressing quickly, the number of Internetusers is increasing sharply and the situations of tourism electronic is improving, however, compared with the western countries, China still has a long way to go. To improve a big Asia-wide tourism country in a world-wide one, we should catch the chances to develop the tourism electronic business.Based on the case of the Beijing Capital Tourism Company Limited, this thesis researches in the present and the trend of the tourism industry and the development of the tourism electronic commerce, analyzes the macroenvironment, professional environment and the competitive environment, then makes a strategic conclusion, and is to offer an example for the whole industry's development on the electronic commerce. Among all the tourism companies, the Beijing Capital Tourism Company Limited owns some representativeness. As a public listed company in china, it is fairly standardized on company administration and financial management and it also engages in constituent professions such as tourist agents, scenic spots hotel, etc. It has already developed on the electronic commerce.The thesis concludes seven chapters:Chapter 1 and 2 are strategic management theory and the main means of research. Chapter 3 Three introduces the basic circumstances of Beijing Capital Tourism Company Limited. Chapter 4 to 6 are analyses the macroenvironment, the development and the competition of electronic commerece, Chapter Seven concludes the development strategies of Beijing Capital Tourism Company Limited and its safeguard of implement.