Research Of Baoxing Real Estate Project's Market Strategy

With fast economic development, real estate has got a very precious opportunity in modern China. Many investors have entered this realm, making the competition more and more fiercely. So, every company is searching for effective market strategy to be more competitive.This article has made a research of market strategy, mainly focus on STP theory: segmentation, targeting, positioning; service marketing theory; also talk about the new form of marketing—Experiential market strategy.The research purpose is to find an effective method for the Baoxing real estate company. Through market investigation, data analyzing, visiting the managers of Baoxing company, collect the valuable information and draw the conclusion.Also, this article has analyzed the micro and macro environment of Baoxing project. According to the conclusion of investigation and analyzing, provide some valuable suggestion to the decision maker of market strategy, to help them make a right choice, achieve good performance in the real estate market.