Research On Strategy For Development Of Xinjing Tie-Mie Coal Group

With the advancement of the society, the competition environment of the company will become more complex and dynamic. The strategy management will face more and more challenge because the strategy management is more important in the development of the company. This strategy is made out through the way of combination to the value chain, SWOT after the analysis to inner and outside environment of the macro policy environment, economy environment, energy market, zone economic environment, the coal industry development, the inner environment.Of the company, the current and potential competitor, substitutes, technology advancement, the client and supplier, the railway transport etc. the third part of the paper contains the implement policy of the strategy and some implement ways to separate the strategy aim which can make the strategy to be operated and implemented efficiently. The fourth part is about the strategy guarantee system made from the decision, organism structure, primary management and the major management, and discussed how to the importance of strategy control. the paper is written according to the way of presenting question, analyzing question, resolving question and the management process of the company strategy.The characters of the strategy management-the combination, the comprehension, the direction are emphasized. From the integrative angle view of the company, the chance and crisis is analyzed, the optimized development which the company can reach is discussed, and the general development of the company is thought in the dynamic environment. Although the research is very superficial, but probing the suitable development strategy for Tie-Mei group company ,and through carrying these strategies to advance the company's competition and profit is the paper's aim.