The T Electrical Appliances Company Retails The Channel Management Question Research

T electrical appliances company, a leading multimedia consuming electronic roducts producer, has worldwide sales network. The color television is core product of the group, and is mainly run by TTE which is a branch of T group. There are three famous TV rands - T, TH and RC, and sales separately to Asian, European and North America. The T group is one of biggest color television manufacture in the world currently. The T group multimedia takes China as headquarters, its high efficiency production bases and R&D center locates every continent. The present paper from retails the channel and the T electrical appliances company retails the channel management question research the angle to embark, analyzes and studies the T electrical appliances company channel member to manage the question, retailed in the channel supervisory work to the T electrical appliances company the concrete question and the company internal management experience has carried on the system analysis elaboration.This article is divided into seven chapters. The first chapter is introduction, has summarized the selected topic background and the significance, has expounded overall frame of article. The second chapter elaborated retailed the classification of retailed channel and the channel and their characteristic and the applying of domestic electrical appliances enterprise representative channel pattern structure. The third chapter analyzed marketing environment of home electrical appliances. Fourth chapter in detail introduced the T electrical appliances company retails the channel present situation and the existence question. Fifth chapter in detail introduced the T electrical appliances company retails the channel work concrete content and the management way experience. Sixth chapter in detail introduced the Telectrical appliances company retails the channel controlling force research. Seventh chapter based on the above chapter research, for mulated the T electrical appliances company to retail the route which the channel further innovated.The present paper goal is retails in the channel management to the Telectrical appliances company the channel pattern and mainly retails the channel management question is the research content, has the problem in view of its channel management in, retails the channel theory using the systematization, draws up a set of detailed Telectrical appliances company to retail the channel management and thein novation development plan, thus in the full conformity enterprise resources foundation, makes the suitable adjustment and the plan to the company sub-underwriting channel pattern and the innovation management, constructs forms the company channel resources the core competitive ability and the strategy competitive advantage, there alization enterprise, is continually healthy, the stable development.