DE&E Electrical Appliances Store Channel Strategy And Business Model To Build

Nowadays, the competition of the industry of kitchen and bath appliances is increasingly fierce, and gradually become mature. In the face of increasingly rational consumers, And the traditional KA appliance stores appetite is increasing, and the output has been reduced, some kitchen and bath household electrical appliance enterprises have been fully aware that channal building is an important way to occupy the market and increase the market share; it is also the important assurance to make the companies to be bigger and stronger. In the fierce competitive market, how to win a greater market share, how to enhance brand awareness and create a strong distribution channel are the reality problems that DE&E Company must face.Based on the theory basis and research results of brand management, strategic management, Sales channel construction, using DE&E company Sales channel construction of speciality stores as the research obj ect, starting by marketing environment analysis, this article accords to DE&E confirm company’S channel construction of speciality stores strategy objectives, comply with speciality stores market positioning, Store strategic choice, to develop Channel planning strategy of speciality stores strategy. Then by the way of the store layout of the market, the franchisee selection, product lines, Merchants making implementation strategy from four aspects, and at last make some measures to protect DE&E company implementation of the strategy, that is Construction of the store operation mode.This paper through rising the channel to a high degree of enterprises strategy, to study and realize the integration existing theory of Channel construction and the Marketing theory of new areas, which provides a complete set of Channel strategy and implementation strategies for DE&E Company, hoping that the results will be better for DE&E company to implement of their own strategies, ensuring their products owns long—lasting competitiveness in the market. This article hopes it also can upgrade the strategic awareness of Channel construction of our kitchen and bath household electrical appliance enterprises. And at the same time, this paper provides a certain amount of reference to the kitchen and bath appliances companies when they think about their Channel strategy strategies and other issues.