Yutong Company Marketing Mode Design And Implementation

This paper mainly on agents and agents at home and abroad theory, the history andstatus study Marketing agents explore the origin and development, and business marketingagency for the move, and the succes.s of the survival and development of the space. Yutonglinks to the marketing agent for example, the analysis of such as Henan company'smarketing agent of the current international and domestic environment. Yutong combinedcompany SWOT, further clarified the Henan company's marketing agent models of theproblems and shortcomings. Analysis After analysis, scientific marketing mode and theimplementation of programs, and to take appropriate security measures be implemented.ChapterⅠ, the main marketing agent on the background and significance for the showthat clear thesis research purposes and limit the scope of the study, the research ideas andmethods and innovative paper points. Meanwhile in the literature on the synthesis of agentsand marketing agent theory.ChapterⅡ, elaborate a marketing agency outside the history and current conditions,and marketing agency in China's history and status quo. Analysis of the business while themarketing agent of the motive and business marketing agency's success.ChapterⅢ, Tsang Link is the first marketing agency overview Then Tsang company'sexternal and internal environment analysis, and Tsang company SWOT analysis Marketingagents in China and China's current status marketing model comparison and analysis, Tsangmade the company a model problem and analyzed. ChapterⅣ, mainly Tsang company marketing mode design and implementationTsang company including marketing mode design principles, Tsang company marketingmodel design and marketing company in Henan mode of implementation.ChapterⅤ, Tsang company marketing agent model proposed to implement a series ofsecurity measures, Tsang as the company's organizational structure to re-design; strengthenthe company's own brand image; establish a good customer relationship managementsystem; create a long-term incentive mechanism; strengthen financial management systemfor human resources management; Corporate Culture to further upgrade and so on.ChapterⅥ, summarizes the marketing agency of the existence and development.Meanwhile on the expected profitability outlook, including expected to achieve social,economic and management effectiveness.