The Research Of Establishing Pricing System For Sedan Aftersales Parts

"Pricing is the moment of truth—all of marketing comes to focus in the pricing decision.""Written by Raymond Corey at the Harvard Business School"This thesis analyzed why it is necessary for sedan industry to establish a pricing system, and how to establish such an efficient pricing system which solves the conflict between enterprise profit and parts competition. It can be divided into several sections as below: current domestic sedan market introduction; international mature market experience; major pricing theory and methods and how to adopt in enterprise.