Study On Depth Marketing Of The Third-Party Logistics Corporation

As the most active and developmental part in the logistics market, nowadays the third-party logistics (3pl) corporation plays a more and more important role in the social production. Facing the domestic and international competition, it has become an urgent subject on how to win by the innovation of marketing for our 3pl corporation in order to resolve the problem that the unenlightened marketing principle blocks its development. The development of the depth marketing theories provides a new choice for our 3pl corporation marketing.Depth marketing of the 3pl corporation takes customer as the center, takes the as a bridge between the customer and itself, and acquires the competitive advantage through depth communication, resources integration, depth drumbeating and customer adviser. And the system of depth marketing of the 3pl corporation is propped up by the depth marketing principle, business process, the organization structure and the marketing troops.The depth marketing on customer is the main content of the depth marketing of the 3pl corporation, in the carry out process, the depth marketing on customer mainly suggests to provide the customer valve-added service through more thorough, more overall, more intimate and more meticulous touch with the customer to gain the customer satisfaction and loyalty in order to make the 3pl corporation success.In China, there are few 3pl corporations that have conducted some depth marketing principle, like Guangzhou Baogong Logistics Group and has got some successful. So it is necessary to study on depth marketing of 3pl corporation systematically and summarize the useful conclusions to our 3pl corporation as references.