Strategy Research Of Chinese Hotel Group Development

Joins WT0 and the economical globalization pattern formation along with our country, more and more many people realize: The 21stcentury International Hotel market steep competition can swallow the domestic monomer hotel gradually the existing space, the creation or allies the hotel management group few and develops its economies of scale and the scope economy superiority fully, is Our country Hotel industry advances into the international market the only outlet Our country Hotel mostly for monomer hotel also quite dispersible, this kind of decentralized characteristic enables the hotel both not to have the economies of scale superiority, and does not have the brand superiority, resists with overseas hotel each kind of challenge, the collectivization or the strategic alliance will become Our country Monomer Hotel the important management strategy. Because the current Hotel property right ownership is complex, property right transaction relative difficulty, thus compared with implements the management through the purchase to say, the strategic alliance becomes Our country Hotel Enterprise to win a competitive advantage more realistic choice.The present paper the method which unifies using the real diagnosis analysis and the standard analysis, through the massive data analysis, carried on the analysis to Our country Hotel industry present situation and the existence question, the contrast world hotel industry management has discussed Our country Hotel Enterprise strategy alliance trend of development, the different pattern which Our country Hotel Proposed attacks under the domestic traveling market International Hotel group the development to have the Chinese Hotel group. The strategic choice, enhances strong points and avoid weaknesses, makes Our country Traveling Hotel collectivization the aircraft carrier, then advances into row of the world traveling powerful nation.The present paper belongs to the basic research for application, its theory contribution lay in proposed Chinese Hotel Enterprise carried on the strategic alliance the theory frame, has enriched the strategic alliance theory, simultaneously has also carried on the beneficial discussion to the hotel enterprise strategy alliance theory; Its practice contribution lies in: Embarked from the Chinese Hotel actual situation, proposed the hotel enterprise strategy alliance construction feasible way, had the feasibility, maintained the continually competitive advantage slightly most meager strength for Chinese Hotel Enterprise through the strategic alliance in the intense market competition.