The Study Of The Dissemination Strategy About Promoting The Jilin Province's Traveling Image

Along with society's development, the traveling already becomes the strongest development tendency and one of scale biggest industries in the global economy. The tourism in the economical development industrial status, the economical function gradually strengthens, draws the natural, the social employment belt power to the region economy, as well as appears day by day to cultural and the environment promoter action. Also therefore has the laudatory name of "the smokeless industry " and "the forever sunrise industry". As one of our country's economy development pillar industries, was day by day intense along with the tourism competition and travelers' the demand level enhancement, the traveling already transforms by the past pure product and the grade of service competition into the image competition. Because traveling image have the important influence to people's traveling behavior, also the traveling image has the stability, once forms is not easy to change, the field has surpassed formerly any time to the traveling image attention.Compares to other tourism developed area, Jilin Province has not the small disparity in the traveling reception population and in the traveling income, even if has not been able to hold the superiority status in the northeast area, enables the tourism to display its industrial superiority. This mainly is Jilin Province's traveling image is not good, lacks well-known in the traveling market, lacks the attraction. Analyzes the reason of Jilin Province's traveling image, the question which the traveling image dissemination exist does not allow to lookdown upon. Under this kind of circumstance, this article utilizes, school of advertising, geography the discipline and so on the dissemination study related theory, mainly discuss how to promote Jilin Province's traveling image dissemination strategy, and finally proposed clear about the disseminator and the object strategy, dissemination time image dissemination strategy, dissemination spatial strategy, new media strategy and so on. Promoting the Jilin Province tourism's development through the Jilin Province traveling image promotion, and finally is advantageous to Jilin Province's economical development, the cultural exchange and a well-known fine reputation.