From The Frontier Town To Cultural Shrine

China has more than two thousand towns , many of them have hundreds or thousands of years. Not only with the development of tourism and cultural but also needs the growth of ethical and cultural of people. It is become more and more popular of traveling to the cultural village which is represented by ZhouZhuang, WuZhen ,liJiang and FengHuang. Tradition tourism at ancient village is leading to the hot point and become everybody's focus. Various culture villages and small towns in our country have the unique geography space and the region culture. They are all have exquisite natural environment and in a good scenery pattern. All of them are containing a huge esthetic and cultural value, specially the geographical environment brings the natural beauty and the cultural connotation, which enable the history culture villages to become a unique culture tourist resources.Under a series of modern dissemination way of promotion, culture villages'aesthetic value and the cultural value obtain unceasing manifestation and inherit. The widespread of modern dissemination causes the culture villages to expand rapidly, the development local conditions and customs culture connotation characteristic in it enjoys people's affection and favor. The outlying of small town trends to a cultural paradise through series of modern dissemination pattern and dissemination strategy's reasonable utilization. Not only a unique culture dissemination brand achieved and but also it obtained a huge propagation effect. But the process of tourism development has some minor defect question in something otherwise perfect: One is the culture villages has lost its esthetics and the cultural value gradually Because of unreasonable protection and over development. Another one is that the traveling region's natural ecology and the culture environmental pollution are day by day serious; the commercialization atmosphere is excessively thick.Full text the question which exists by in the Chinese history culture villages and small towns traveling economic development and the cultural dissemination is a core, carries on the explanation emphatically to its traveling spreading process, and divides into four chapters. The introduction part to this research's origin, the goal, the significance, the present situation research condition, the research technique and the work frame and so on carries on the concise elaboration, and carries on the limits to the range of study and the related concept.The first chapter: Chinese history culture villages and small towns traveling heat. First looks over our country history culture villages and small towns development, elaborated that the ancient villages and small town's development course as well as the Chinese present old town's development present situation, and carries on the induction summary to the Chinese history culture villages and small towns' type and the development model. Next the question which faces in view of our country old town traveling development model carries on the summary and analyzes one by one, completes the upholstery for as follows traveling dissemination pattern and the dissemination strategy's research.The second chapter:"the old town tours"dissemination study explanation. This chapter content is the full text core. Mainly unified the present our country history culture villages and small towns traveling development new situation, while carried on which to recent years our country culture villages and small towns traveling culture actual dissemination combed, has carried on the multiple perspectives dissemination study explanation using the dissemination study theory to the historical culture villages and small towns traveling industry's development. And the studies of"the old town tours"of traveling dissemination mechanism and the traveling dissemination function with emphasis, simultaneously proposed our country history culture villages and small towns"Take the traveling as the media"modern traveling dissemination strategy. The third chapter: Chinese history culture villages and small town's cultural dissemination. Discuss the Chinese history culture villages and small towns from the material culture value and the non-material culture value two stratification planes the cultural value. And take the Yunnan Lijiang old city, Jiangsu region of rivers and lakes Zhouzhuang, our country famous culture villages and small towns and so on. Hunan fenghuang old city as the research case, investigates and studies on the spot, and, in this combed in the foundation to analyze our country history culture villages and small towns traveling dissemination propagation mode and the present situation.The fourth chapter: The culture dissemination and the traveling economy altogether win. Preserves from the culture with the economy develops two angles to carry on dialectical the analysis, the studies on how to balance the development relations and proposes the solution mentality.This article uses the dissemination study, traveling esthetics; the travel to study away from home, the media economic elementary theory, using the case study, the comparative analysis, and on-the-spot investigation method conducts the research, from dissemination study angle research traveling culture dissemination, in analysis culture tourism activity in each link's dissemination characteristic. The purpose of studying the culture villages natural aesthetic value,cultural connotation dissemination pattern,the dissemination strategy,the revelation modern dissemination to the ancient villages traveling development and the cultural dissemination influential role. Based on this and induces its cultural dissemination development the important rule and profits from the experience, to realize our country culture villages and small towns culture dissemination and the sustainable development seeks the brilliant plan.