Research On The Characteristic Dissemination Of The Tourism Image Of Jilin Province

Over the years, the tourism industry of Jilin Province to maintain a sustained, stable and rapid development momentum. Today, tourism has become a pillar industry of the province of the national economy. Although impressive, but there are still so many problems needs to in-depth study and reflect. How to better communicate and enhance the tourism image of Jilin Province, to further expand the popularity and attractiveness of tourism is one of them.This paper, from the perspective of communication combined with existing research results, mainly discuss the problem of dissemination of Jilin tourism image, by using theories about communication, advertising, tourism, tourism planning and marketing. Main contents and points are as follows: The first part, paper instructions. At first, introduce the research background and significance, then introduce the domestic and international tourism image of the situation, and then introduce the current situation in tourism image of Jilin Province, finally, illustrate the research ideas and structural framework.The second part, what is the tourism image of Jilin Province. Discuss the definition and form of tourism image, and to define the tourism image of Jilin Province. Jilin Province tourism image will be divided into natural conditions, cultural conditions, basic conditions and describe them respectively. Regarding the problem of shaping the tourism image, the author suggest that should not only pay attention to the internal construction of Jilin Province, but also should pay attention to dissemination and promotion.The third part, Jilin's tourism image of the Communication Theory thinking. Explores the meaning of tourism image communication and communication process model. Associated with some communication process model, this part propose Jilin tourism image communication process model, and carried out detailed analysis.The fourth part, describe the while status of dissemination of Jilin tourism image, and emphasis on the development and progress made in recent years, and point out that communication problems and shortcomings, and make analysis. Problems and shortcomings: lack of publicity, lack of integration means of communication; propaganda theme vague, the lack of integration of communication content; ignoring feedback and effects monitoring, and analyze the reasons of the tourism internal construction and external dissemination.The fifth part is about analyze of dissemination development of Jilin's tourism image. This section is a part of this article focuses on. In this section, the author proposes a number of recommendations, including the internal construction of Jilin tourism, promotion of the principles of dissemination, dissemination strategy. This paper argues that the internal construction of Jilin Tourism is the premise and foundation of tourism image dissemination. Specific recommendations: integration of tourism resources in the province, clear tourism image; improving the tourism system, exploiting innovative tourism products; strengthen exchanges with the united provinces; constructing of large-scale tourism projects, and improve tourism-related industries. Jilin tourism image on promotion, this paper puts forward some principles and specific communication strategies. Communication principle: focusing on shaping the tourism brand in Jilin Province, highlighting the characteristics of Jilin Province, and strengthening people-centered philosophy. Communication strategy: media strategy, advertising methods, public relations design, event festival, interpersonal communication, tourism commodity strategy.Last part, summarizes the main content and views of this paper, and made some prospect of the dissemination of Jilin Province tourism image.