The Research On The Competitive Strategy Of The Environmental Friendly Bast Fiber Mulching Film Of IBFC

Institute of Bast Fiber Crops(IBFC), Chinese Academy of Agricultural Sciences is the agricultural scientific research institution directly affiliated to Ministry of Agriculture. In the process of our country's reform of the scientific and technologic system, IBFC is positioned as one of experimental units of science & technology enterprise by Ministry of Agriculture, which implemented in 2003. Because of long time engagement in the public scientific research and weak industrial foundation, IBFC will face huge survival pressure such as develop which kind of pillar industry, and how to develop technical industry. In order to gain a smooth transition and expand the pillar industry as soon as possible, the institution rely on the achievement of the environmental friendly bast fiber mulching film, formulate the product competition strategy plan according to the overall strategy of the system reform.This article applied related theory and method of the product competitive strategy, consulted massive materials and investigation, analyzed each kinds of factors affecting product competition based on the internal and external environment analysis of the environmental friendly bast fiber mulching film for competition, and found the competitive advantage and inferiority of film product, as well as the opportunity and challenge in the external environment. According to the analysis of internal condition and the external environment, the author constructed the environmental friendly bast fiber mulching film product competitive strategy plan. In order to guarantee that implement the product competition strategy smoothly, in view of the present condition of IBFC, the author put forward the environmental friendly bast fiber mulching film product competitive strategy implementation proposal, from marketing network construction, enterprise-operated model construction, brand management, product quality management, cost control, human resources management as well as enterprise culture construction.This article unified theories and practice well, and the research results had certain reference value to the bast fiber science and technology industry development and the environmental friendly bast fiber mulching film product competitive strategy's making and implementation.