The Research On Competitive Strategy Of Hunan FERI Science And Technology Co., Ltd

With the progressive formation of the economic global integration, the continuous deepness of the market economy in our country and the unceasing increase of the market competition among the enterprises, the researches in enterprise competitive strategy are being paid more and more attention to.The persistent high speed of national economy's increase makes industry kiln and furnace spur on in our country. During recent years, great majority of kiln enterprise's economic condition has been improved, the enterprises has attracted widely attention from the society and government of all levels which leads to the promotion of the equipment and increases the industry investment to a great extent. It also leads to an unceasing rise in the number of manufacture businesses of equipment. Facing to the WTO , FERI should create the competitive strategy as fast as can to adapt to the environment variety and the characteristics of itself. Rely on the advantage resources, reform the step with itself competition ability of creative management, exaltation, and realizes to keep on the development in the vehemence.The article, Strategically, guided by normal theory of enterprise competitive strategy, comparing FERI with its main competitive opponents, attention to the SWOT , Social- Economic-Policy-Technical analysis and Porter's five forces model of industry structure to define the objective and to meet the socio -economic needs, analyses the effect factors in the outside environment and the resources of the businesses, mates the threats and opportunities of the outside surroundings with the superiorities and inferior positions of the businesses, and raises the competitive strategy of the FERI diversified undertakings, which is a active, reliable and creative one. According to the strategy, the FERI diversified undertakings will run their functions in the industry kiln and furnace market, which is their main fight field. The strategy, which will be operated step by step, contains objective focus, develop international manufacture and sale, inside arrangement, and brand strategies parts.The article research FERI and its industry's reality, character and perspective by using the theory and knowledge we learned, connecting the company's practice. The result of the article will be very important realism and supervise to FERI company's looking for the development way. It is also valuable to others similar middling-small enterprises who study their strategies in theory and in practice.