Research On Positioning And Strategy Of Telecom Operators In 3G Industrial Chain

This paper aims at analyzing and researching the positioning and development strategy of telecom operators in 3G industrial chain. However, there are many differences in industry value chain between 3G and 2G with the changing environment and advanced aspirations. So the telecom operators must examine and position themselves in the new value chain again, followed by redesigning their developing strategy.There are six chapters this paper. The first two chapters are preface. The following three chapters are empirical analysis and the last chapter is summarizing the paper.Chapter one introduces the background, the significance and content briefly, and then it pays more attention on the value chain theory—its history and application in the telecom industry.Chapter two gives a detailed description of the 3G industrial chain, which is the premise of analyzing the role telecom operators play. In addition to that, the industrial chain link analysis put forward and the characteristics of 3G industrial chain summarized are reflecting the author's creative ideas.Chapter three mainly analyzes the positioning of telecom operators in 3G industrial chain, which is important in the whole paper. Through analysis, it holds the view that the telecom operators should act as 'channel & content' role, which acts as service providers, chain integrators, two-way servers, co-operation advocators and value-distributors.Chapter four presents a series of strategies for the telecom operators, based on positioning analysis in chapter three. There are three aspects: consolidating present resources, choosing to enter content and service market and focusing on the cooperation between the industrial chain.Chapter five analyzes some important aspects for telecom operators in 3G industrial chain. It mainly includes the new business features in industrial chain, the new cooperative mode and the mobile phone customization strategy.Chapter six summarizes the main content of this paper systematically, and lists the issues to be studied.