Commerce Study Of Application & Servie Of City On Internet

This thesis discussed the appilication and service of 3D city on Internet -- ECITY.NN.GX.CN carried on commercial research, by using several management theories. ECITY .NN.GX.CN is in the form of a real city appeared on Internet, based on three-dimensional analogue,as well as it is considered as a reality and continuation of life. It is on the comprehensive information platform of CNC. Through it, the residents can easy catch the local information and obtain the network service, the government also realize e-government affairs and a highly-efficient administration. In particular, the local business came true e-commerce in the same place, extremely efficient combined with operation of the virtual shops and real shops. It are all of great significance for the project of researching commercial ecity.nn.gx.cn to take Nanninig Telecom integration of product to be in form of industries bunding and chain as well as build the digital Nanning interation of product This research discussed the Internet application and service(IA&S), analyzed it by using such methods of SWOT analysis. Accounting for the IAS of competitive environment and developing outlook , its showed the necessary and feasible project of ecity.nn.gx.cn. The research confirmed its position and business models, established it's a chain of industries, implemented the projects and illuminated the market plan and sale strategy. Aiming at the characters of ECITY.NN.GX.CN, this research put forward three business models: Wholly telecom-owend enterprise, entirely Distribution and Cooperation( which means distribute the diversity of channel and get a win-win result). After evaluating the three models with analytic hierarchy process, the platform of wholly telecom-owened enterprise and information resource distribution were confirmed the optimum, as well as have achived a postive effect.