The Research On The Development Strategy Of China Mobile Increment Service Market

Through the continual five-year fast growths, China mobile increment service market has already formed five kinds of key services --SMS, MMS, GPRS, CRBT, and IVR and the other multitudinous colorful increment service groups. With the change of the operation environment of the mobile increment service market, China mobile increment service market is going forward to the tendency, which contains multiplex operation main body, increased service type, the personalized service. The mobile increment service is bring the unprecedented imagination space to people's life, and changing our life unceasingly. However, with the development of mobile increment service market, a series of questions also gradually appear. Various new mobile increment services rely on the terminal support more and more; the increment services can't use mutually between the different network pattern platform; SP/CP is restrained completely in the industrial chain by business model of the operation, and this restricts the development of China mobile increment service market seriously; the confusion of the fees of the increment service unceasingly strikes the users who just cultivate little enthusiasm. All these summon us unceasingly to examine the development strategy of the increment service market carefully.Chinese government gives the vigorously support to the development of China mobile increment service in policy, at the same time mobile operation business strengthens the industrial chain cooperation more openly. The upstream and downstream members of the mobile increment service industry chain should see clearly the demand change of its customers positively, and provide the essential support and the service for the realization of entire industrial value. In this environment, the mobile increment service providers should develop the business and the innovation of service positively, locate each kind of mobile increment service correctly, union the brand of mobile increment service and the brand of customer, and advance China mobile increment service market develop healthily and fast.