Mobile Banking Industrial Chain Development Research Of China

In modern society, in a fast-paced life, people need to exchange information anytime, anywhere, our more than 300 million mobile phone users can prove it, it is also motivity of China rapid development of mobile communication, busy modern people in personal financial management have not so much time to line up bank to handle the relevant business, people need to "stay at home, self-financing" of modern trade which provides for the emergence of mobile banking market premise.As the mobile banking in a timely manner, it will lead to the rapid development of mobile e-commerce, and quickly into the fast track of development, while mobile payment industrial chain for the parties to bring economic benefits, brand benefits and social benefits, there is a huge the market space. From now, our mobile payment service market is still high from the guidance and training to develop the transition.As with any supply chain, as in mobile payment services industry value chain, mobile operators, banks, third party service providers and businesses each have different resources, and important to understand the relationship between the parties in the operation of industrial processes and profitability, only the rational division of labor with each other and cooperate closely to promote the healthy development of mobile payment services in order to achieve a win-win all aspects.This article analyzes the industrial chain of mobile banking payments, mobile payments principle and mode of operation, described the development of global mobile payment market status, trends and experiences, analysis of China discussed trends in consumer behavior mobile payment users, based on the studying the development of China's mobile payment industry background, and china mobile payment market situation; meantime, the paper analyzes three types of domestic and international mobile payment industry market competitiveness of the main enterprises, offers mobile payment industry in China market, and strategic investment opportunities and risks of development proposals. China's mobile phone banking and development prospect.