Comparative Research On The Mode Of Operation Of The Zhuang Cultural Tourism Industry

Cultural industry is a new industry under the globalization of consumer society background of the development. Recognized as "a sunrise industry of the 21st century", the cultural industry has characteristics such as strong correlation, wide radius, big driving force with bright prospects for development. In the long history of development, all minorities formed their own unique culture, and also formed a colorful ethnic culture natural heritage, which lay a solid foundation for the development of ethnic culture. Through cultural industries (mainly tourism) leading the development of national culture and national economic will become a good way for the western border areas realize development .Guangxi is rich in cultural resources, culture and tourism industry has tremendous potential, which can be a new bright spot of national economic and social development.The Zhuang ethnic-based aggregation is in Guangxi, the cultural industry with the theme of the Zhuang culture joint the development of the tourism industry in Nanning and Guilin has achieved great success, and the "Impression ? Third Sister Liu" has made eye-catching achievements, in Guilin, while "Go to Huashan" project will be carried out with great fanfare in Ningming, both have shown cultural tourism industry vitality as classic cases. This paper points out that the tourist culture industry research is the current hot, At the same time ,after searching the access of cultural tourism industry ,it is easy to find out that the research in this area is quite weak. The Zhuang culture, especially the mode of operation still is worthy exploring in depth study.In this paper, Tourism, ethnology, anthropology, economics and other related theories are using to analysis the mode of operation of the Zhuang culture tourism industry, and conduct a comparative study of "Impression ? Third Sister Liu" and "Go to Huashan" project. Through a comparative study, identifying how different cultural background resources using different mode of operation to develop cultural tourism industry and doing some research on the issue whether "Go to Huashan" project can copy the mode of "Impression ? Third Sister Liu". At last the paper puts forward some proposals. This paper contains five parts:The first part is introduction. The paper introduces the main content of the thesis, including background, significance and methods of study. In addition, it reviews the related literature on this aspect both overseas and at homeThe second part is theoretical research. The paper firstly defines the key words used in the study, and then analyzes the cultural industry mode of operation, cultural tourism industry and other related management theory, at last points out the cultural tourism industry development measures.The third part refers to the cultural tourism resources and the development of cultural industry conditions in Guangxi, and some specific details of the Guilin "Impression ? Third Sister Liu" and Ningming "Go to Huashan" .Part four is the applied research, using the theories of the first and the Second part to analysis "Impression ? Third Sister Liu" and "Go to Huashan" project, mainly from the corporate strategy, brand building, capital operation, management model and its reference so on to talk about the operation of the tourism industry .Part five makes a conclusion with the whole discussion, and points out further discussion.