Study On The Development Strategy Of Fu'an Tea Culture Tourism And Tea Shop Integration

Fu'an has three pillar industries.Tea industry is one of the pillar industries,which relate to Fu'an economy.At present,tea product sales play a major role in the development of Fu'an tea industry as a relatively simple model.A new pattern is needed to promote the development of Fu'an tea.Accordingly,the new innovative and diversified store is achieved,such as study on the development strategy of Fu'an tea culture tourism and tea shop integration.It is promoting the development of tea culture tourism and added new kinetic energy to the development of Fu'an tea industry.This thesis took the advantages and problems of Fu'an tea industry as clues,try to seek the innovation measures of tea industry and create diversified tea stores.The status of tea industry and tea culture tourism had been analyzed concretely.Meanwhile,the tea culture tourism and tea shop integration had been analyzed specially to Fu'an tea industry.Achieve the research results about that the development of the tea culture tourism and tea shop integration.Unified collaboration of literature research,field interviews and questionnaire were applied in.Through comprehensive analysis,several measures,including building production pattern,constructing a standardized system,carrying out industrial management,utilizing the backbone of science and technology and expanding the leading tea companies were made to promote the development of Fu'an tea industry.In order to fit develop reality and current travel trends,we imagined the mode of tea culture tourism and tea shop integration,and designed five tea culture tourism experience project which were tea picking,tea processing,tea review,enjoy tea show and visit the Tea Museum.Several routes of Fu'an tea culture tourist features were suggested,such as Baiyun Mountain Line,Lian Village Line,Tan Yang Village Line,Brand Manor Line and Zen Tea Line.All of these can make a full use of the cultural heritage of Fu'an tea.Further more,through the current strong momentum of tourism development,tea culture tourism and tea shop integration developing,it will be helpful to enhance the market competitiveness of Fu'an industry and ultimately promote the development of Fu'an tea industry.