The Study Of Advertising Industry's Self-Regulation In America And Its Implication

As a main term of the advertising management, advertising industryself-regulation is a history product, which comes with the development ofthe market economy and the advertising field. Up to now, the advertisingindustry self-regulation has proved by its unrepeatable function inadvancing the healthy development of the advertising industry.There are many related cues affect the growing of the advertisingindustry self-regulation. Take the great nation America as an example; thepowerful advertising industry self-regulation is an important object forother nations to model in the advertising management field. However,what are the social reasons for the growth of the advertising industryself-regulation? How many experiences we should learn from it? Fromtwo parts of the history and reality, this passage wants to find thereasonable answers through analyzing the different phases deeply in thedevelopment of the advertising industry self-regulation history and thecurrent operation course. There are five parts as follows:Part 1: Explain the reason why this article should study theadvertising industry self-regulation. In this part the essay introduces thefunction of the advertising industry self-regulation in the advertisingmanagement, and also describes the meaning and value of the research inthe America advertising industry self-regulation.Part 2: Analyze the developing course of the America advertisingindustry self-regulation. From the historic point, we study the appearanceand growth of the America advertising industry self-regulation and its major feature from three phases.Part 3: Describe the construct course of the America advertisingindustry self-regulation. We analyze the main organization and theoperation course.Part 4: Analyze the social backgrounds of the America advertisingindustry self-regulation. The essay studies the influences from the terms ofthe politic, economy, culture and law on the development of the Americaadvertising industry self-regulation.Part 5: Study the enlightening experiences of the America advertisingindustry self-regulation. The essay concludes the important meaning of thedevelopment and change in America advertising industry self-regulation,which plays a key role in the innovation of the advertising managementfor other nations.