Based On Entropy Theory Diversification Strategy Choice Appraisal Model Study

After the diversification is the enterprise develops certain stage the universal matter of concern, has caused the theorists and the business community widespread research and the thorough discussion, during the multitudinous research, obtained very looked resembled the contradictory conclusion. China had the diversification management upsurge in last century 90's; entered 21st century very many companies all to carry on the service deflation, has raised the principal business return tide. The principal business return is becoming the global tendency. Chinese Enterprise is not exceptional. The enterprise road of from the original expansion to the present principal work return, is the enterprise grows is inevitably or coincidence; the enterprise's road of expansion is one kind process of "tries wrong"; namely enterprise test on own ability process. That involves in a question, namely can enterprise's diversification strategy carry on the effective appraisal in front of the decision-making. In view of this question, this article from a new angle --- entropy theory, carries on to the enterprise's diversification strategy appraisal renewed survey.Have the important theory significance and the practice value from the entropy theory angle to research the enterprise's diversification strategy appraise question. This article attempts through the entropy theory in the diversification strategy appraisal application, provides a new angle of view for the diversification strategy choice appraisal and lays the corresponding rationale, also can provide the realistic way to the enterprise multiplication strategy appraisal choice that may operate.Mentions specifically, this article studies the enterprise take the entropy theory as the foundation the diversification strategy choice appraisal question, again carries on comprehensive carefully examining to enterprise's diversification strategy choice appraisal. First, this article obtains through the analysis: The enterprise is a typical diffusion structure, carries on screening through the market compelling force to the product and the service, and is deciding the enterprise and the outside exchange material, the information and energy ability. Maintains through the organization compelling force has the irreversible archery target production management ordering and the material interchange carries on smoothly. Next, obtains the multiplex strategy based on the entropy theory analysis the agent --- entropy to change. The enterprise in order to maintain its survival and the development must derive the negative entropy from the environment to counterbalance in the enterprise the entropy to produce is positive entropy. Moreover, the diversification strategy is the enterprise absorbs one of negative entropy flow ways from the outside. Finally, in the foundation which the summary and the analysis diversification strategy formerly studies, obtains the influence enterprise diversification strategy internal and external's main strategic essential factor, and using the analytic hierarchy process, obtains each strategic essential factor's proportion, then through introduction management entropy model, construction diversification strategy choice appraisal model.In the theoretical analysis foundation, proposed the enterprise when carries on the diversification strategic decision, should first emphatically analyze the diversification strategy each strategic essential factor to its influence. Then carries on the appraisal through the diversification strategy model, thus decided whether should carry on the diversification. Specially, attempts from the New HUALIAN group to implement the diversification strategy in the real diagnosis analysis. provides the beneficial enlightenment to in the reforming economy Chinese Enterprise's diversification development, causes the enterprise when carries on own development through the diversification strategy, grasps the suitable condition, the opportunity, both enjoys the diversification strategy fully the positive effect, and can avoid the question which brings from this.