Study On O2O Enterprise Collaborative Evaluation Based On Ahpand Entropy Weight Method

O2O mode is a business model with strong vitality, geared to the need of the Internet users, joining online and offline resources together. The online and offline channels of O2 O business are not alone, and it need to produce reaction, providing better value to buyers. Since O2 O mode is the integration of online and offline, how to integrate online and offline information, procurement, logistics, warehousing,distribution, and experience, it is a big project and even a problem overthrowing the traditional. The main purpose of this study is to build comprehensive evaluation index system and evaluation model, to put forward suggestions and strategies on the problems existing in the O2 O enterprise collaboration, providing theoretical and practical contribution to lead the O2 O enterprise collaboration to further development.Firstly, on the basis of reviewing related research status at home and abroad of O2 O mode, this paper revealed the research value and practical significance of O2 O enterprises collaborative evaluation. Then it combed related basic theories, such as the O2 O mode theory, synergetic theory, and several comprehensive evaluation methods to provide theoretical basis for the study of the paper.Secondly, this paper analyzed the current situation of O2 O business synergy, factors effecting synergy,the problems existing in the cooperation, and the necessity of O2 O collaborative evaluation. It lay a foundation for the establishment of the evaluation model.Thirdly, this paper constructed O2 O enterprise evaluation index system from four aspects of synergy basis, synergy width and synergy basis and synergy core. Then it determined the index weight using analytic hierarchy process(AHP) and entropy weight method. Finnaly it conducted comprehensive evaluation using fuzzy comprehensive evaluation method.Lastly, on the base of empirical analysis of H Company’s online and offline collaboration, it verified the feasibility and practicability of the model. This paper evaluated the company’s online and offline synergy based on the analysis of coordinaterelevant case. Then put forward the corresponding improvement suggestions according to the evaluation results.