Research On Developing Strategy Of Small And Medium-sized Security Technology Company

Security products are one of the most important part of social public security products, which concerning the social stability and security of people's life and property. Business of security is a great component of social public security business. After two decades of development, a national economical new line of business has come into being, that'sthe Chinese security business, which consists of research & development, production, sales, integration of project & system, operation of alarm system, and intermediary service. However, there are still many problems in the development of our security product business. So, we should put more attention to the research of some important issues concerning the security business development, have a good control of the general current situation, fmd out the rule of development and it's future, positively promote the development of the whole security business, strongly push Chinese security business forward internationally.In the thesis, we analysis the macro-environment, characteristics, and different strategic groups of the Security Product Business.. Analysis the resources, value, and SWOT of the Hovicom Security Technology Co. Ltd. In tne base of these anlysis, we investigte the Strategic Management and it's Execution of the Hovicom Security Technology Co.Ltd. and other small and medium-sized Security Technology Copanies.As a small and medium-sized company, we must make a general long-time developing strategy theat suitable for our company. The research conclusion suggested: the direction of the security busiess development will be civilian use in the future. We can learn experiences of development direction and marketing management from Information Technology business and home appliance business. We small and medium-sized company should pay close attention to the R&D, intellectual property, and marketing management to plan for the business. Security enterprises' competition strategy should mainly be blue sea strategy, stressing on technology innovation, qulity management, brand building, and high quality service. We should competite with high value instead of lower price. To efficiently execute the Blue Sea Strategy, we need to search for new market, to enrich and segment the Blue Sea Strategy, and to innovate in the business process. Internationalize will be the inevitable result with the growing and developing of the domestic security enterprises. We can realize it through cooperation and merge. Domestic medium-sized and small enterprises should target their customer to family clients, communities, and housing estates, developing suitable products for them, having customer service idea, pay more attention to the development of service product. We also should emphasize on construction of culture and personal management. As small and medium-sized company, we should copetite and get more profit in the lobal market with the famous brand as well as advanced technology and high quality. Merge is one of the company strategioes for getting more business resources and business development. Through merge, we can quickly and effectively become a large scale group corporation. For the development of Chinese security business, we should bring forth new ideas in both technology and management system. For being more competitive, small and mediu-sized company should improve the business management and develop company's own copetetiveness. Culture is the key factor for company's own copetetiveness, so we should attach importance to the construction and innovation of the culture, developing our culture and social responsiblity, for the execution of the strategy.