Studies On The Strategic Countermeasure Of Pushing Up The Development Of Non-state-run Enterprises In Hengyang City

Since the beginning of reform and opening up, China's non-state-run enterprises have started from scratch, from small to large, gradually forming a considerable size of the economy, made a great contribution to economic development. How to maintain sustained and rapid development of non-state-run enterprises has also become a hot issue in the theoretical study.After more than 20 years, non-state-run enterprises have spread urban and rural areas throughout Hengyang city, involved in various economic sectors, and formed a certain size and strength. In 2005. the economical total output value achieved 76.53 billion Yuan in Hengyang non-state-run enterprises economy, non-state-run enterprises had the contribution factor which grown to GDP reaches above 70%.Non-state-run economy has become an important component of the economy in Hengyang. To accelerate the development of the private economy, Hengyang City will become stronger and more prosperous.This article takes non-state-run enterprises in Hengyang city as the research object. Firstly the article has discussed the theory basis which promoted the non-state-run enterprises to develop, then carried on the limits to the non-state-run enterprise's concept, and analyzed systematically the non-state-run enterprise's development present situation and its characteristic. In succession, utilized the SWOT analytic method, discussed the development environment of non-state-run enterprises in Hengyang. summed up the superiority and the inferiority, the opportunity and the threat.The paper says that the non-state-run enterprises in Hengyang are facing more opportunities and advantages of development, but there are a lack of innovation and brand loss, in management, personnel and other issues. At the same time, the non-state-run enterprises in Hengyang are also under the threats of the administrative disturbance, the market competition, and the management risk.Finally, on that basis of the generalized analysis, in view of the environmental factor of the development of non-state-run enterprises in Hengyang, The paper has proposed some strategic countermeasures which pushing the development of non-state-run enterprise in Hengyang. Namely, pushing up the development of non-state-run enterprises in Hengyang city must establish the effective developmental strategy, optimize industries layout, speed up the industrial aggregated development; make the enterprise the core competitive power, implement the brand strategy positively; enlarge the government to support dynamics, further optimize the environment which the non-state-run enterprises developing and so on.