Study On The Development Evaluation For Tourism Destination Of Lake-Type

Tourism industry has developed into a new economic growth point in China. The local governments have tourism as the pillar industry vigorously propagated. Tourism destination development and management have become an important task of the economy. Tourism destination evaluation is a prerequisite and important step for tourism destination development.From the analysis of basic concepts, basic theories and methods system, this paper makes an in-depth study on tourism destination evaluation, defines the relation to the concepts of tourism destination and relativities; It also clarifies the relation to tourism destination evaluation and tourism resources evaluation; From taking an in-depth study on the characteristics of lake-type tourism destination and the absorption of previous research results, we make the lake-type tourism evaluation index system, and identify indicator factors'weights based on the Analytic Hierarchy Process of the Expert Advice Act; There are two types indicator factors in lake-type tourism destination development evaluation, one type is quantified, called numerical factor, the other category is not directly quantifiable, known as the fuzzy-factor, so we put forward a comprehensive evaluation model with compatibility, which combines the tourism destination complex evaluation model with the fuzzy evaluation model and have their advantage and adaptability; As an empirical study, we take Chaohu tourism destination for an example. And it comes to the conclusion that Chaohu lake tourism belt is regarded as a state-class destination by being scored 7.626 marks, and based on this conclusion, the paper concludes 5 stratagems to propel the tourism development of this region.