The Application Of Experience Marketing To Our Tourism Industry

The experience marketing is a brand-new marketing way that truly focus customer's requirement, following product marketing and service marketing. It is a inevitable product since the society moves into the experience economical times, which results from satisfying material and culture needs day increasing, especially the demand of experiences. Compared with the traditional marketing, the experience marketing pays more attention to the customer's participation and its feeling.The tour is one kind of natural experience economy. In the experience economical times, the demand of tourist tends to the interaction, the experience and the individuality more and more. The development of tourism needs experience marketing to pour the recent development power into it. Our country tourism is not exceptional too. On the one hand, along with society's development, the progress of technology and the growth of economy, people who enter into extricate from the arduous work, the demand of tourist grows increasing, and move to high level experience traveling demand. On the other hand, our country tourism faces with the serious domestic and foreign competitions pressure, the competitive intense also forces the enterprise to transfer from the traditional marketing way to truly taking the customer as the central experience influence, capture the customer and the market, obtains the survival. In addition, It make an important practical significance for satisfying the spiritual culture need which the people grows day by day, the sustainable development of the tourism and strengthening the foreign economical cultural exchange. The experience marketing in our country tourism's application is not only one kind of inevitable tendency, but also feasible and essential.Based on the experience marketing strategy theory of Bernd.H.Schmidt, I thinks it is important to the implementation of the tourism's experience e marketing in our country. On the one hand, the five big strategy of experience marketing have to be implemented, including the sense organ marketing, the emotion marketing, the ponder marketing, the motion marketing and the connection marketing. On the other hand, the strategic implementation also needs to coordinate good tactics (medium), such as communication, vision and oral recognition, the product present, the brand, the environment, the electronic media and the net, the personnel together and so on. It is a good way which must be taken that can promote our tourism well and quickly.