The Study Of Nanchang Meliling Tourism Products Design Based On Experience Economy

Following the agricultural economy, industrial economy, service economy, the experience economy has gradually become the fourth stage of economic development. The experience economy which advocates the customer experience has received concerns from the academic fields and became more and more popular. This paper is based on the experience economy and other people's researches using the investigation, literature research, descriptive research method and so on to explore the tourism products design of Nanchang MeilingThis paper contains five chapters. The first chapter is the introduction which contains the background,the research purpose and the significance of the thesis' theme,the domestic and international view of experience tourism products design,the research methods,the framework and the possible Innovation of the thesis' theme. The second chapter contains the basic concept and the theoretical basis, discusses the concept of experience,tourism experience and experiential tour and the theory of experience economy. The third chapter discusses the tourism development situation of Nanchang Meiling and analyzes the Nanchang Meiling tourism products design. The fourth chapter advances the steps of Nanchang Meiling experiential tourism products design,and proposes the market positioning and cultural planning of the Nanchang Meiling experiential tourism products design,and devises a series of experiential tourism products which can attract tourists in order to promote the tourism development of Nanchang Meiling.The last chapter is the summary of this paper and puts forward some problems which are waited to be further discussed.