Experience Of Research And Development On The Ancient Capital Of Tourism Product Under The Background Of Experience-Economy

Capital is a starting of exploring the historical origins of a country and the origin of civilization. China is a civilizational ancient,which has many cities with history of establishing the captial.From the origin of china captial Yangcheng to the time of the Han Tang Xi an and then to the Qing Dynasty of one hundred history,Chine ancient culture is profond.Along with social progress, economic development and the improvement of people's material level ,Tourism has become a bright spot of the social and economic development , the ancient capital city with its historical and cultural resources has become a main support for city economic development, Not only has ancient capital tourism become the major industry of the city development,.but also become the important part of China tourism. For the 21st century, human society has developed into the time of Experience Economy, after people's material needs are meeted,they began to pursuit spirit need, they change the style consumption,from the ordinary products to personalized products, from the acceptance of products to participate in products; Business idea has also changed, from the provision of visual products or intangible services to personalized experience products. In this consumer attitude, tourism development of ancient capital should also follow the trend of economic development and consumption trends, experience to design participatory tourism products., go along the way of experience,develop out experiential tourism prduct.The experience economic is the theory background of this paper,the paper has analysized the contact of experience and the nature of tourism ,and get out a conclusion:tourism is a differentiated experience.and At the same time under the conclusion that the meetingpoint of experience economy and tourism is tourism products, the paper reached that the core of the development of tourism experience fell on the experience development of tourism products.and proposed a tourism product development concept.Around this core theory,the paper close the ancient capital tourism as the starting of studying and combined with the development status of the ancient capital tourism,then explore the new way of tourism development of China's ancient capital,this way is that the ancient capital tourism should develop along the way of experience. And select Kai Feng which is a Capital of seven dynasties as an example, combine the theory of the ancient capital tourism product development and the characteristics of Kai Feng tourism products,and combine the ancient capital tourism product with the experience economic,and design specific implementation measures of Kai Feng tourism product.