On Ancient Village Tourism Development Based On Stakeholder Theory

In 2000, Southern Anhwei successful declaration of World Cultural Heritages immediately followed by the ancient village to be in the spotlight of the world accelerated the issues of ancient village protection and tourism development. Ancient village, with its significant historical value, culture value, artistic value, aesthetic value and tourist value, is an important component in a state historical and cultural heritage. The protection of the ancient village is to protect historical memory, continue the thread of historical culture and preserve tourist resources. Focusing complex contradiction caused by the ancient village development and solving the difficult problems brought by ancient village protection are what stakeholder theory reasonably interprets its application in the tourism field.The topic of stakeholder(stake-related person)is a hot research topic in the temporary western study circles of economics and administration. In the past more than twenty years, stakeholder theory has made remarkable achievement in theory basis, analysis frame and research method. How to define and category stakeholder theory, how to study the value demands of stakeholders, how to ensure demands of stakeholders to be realized, and how to reach an agreement on shared administration among major stakeholders and so on are what the current study circle most concern. Stakeholder theory combined with tourism development theory derives a new theory--- tourism stakeholder theory. The new theory once formed will apply more scientific research thoughts and more available guidance for practice on sustainable development of tourist resources.Ancient village as an essential component and the last protective screen of traditional settlement has a typical relation with the value involved with tourism development. As the number of stakeholders related to ancient village tourism development is large, generally it can be divided into three main parts: stakeholder inclined to protection, stakeholder inclined to tourism development and stakeholder vacillating between above two. The content of analysis on stakeholder of ancient village tourism development conclude analysis on related stakeholders'technique and destination, the distinction and value expression of ancient village tourism legal stakeholders, analysis on the game played by the stakeholders with different ancient village tourism value, study of ancient village tourism core stakeholder value and nature of power, and dynamic administration of ancient village tourism stakeholder, etc. Especially, the conflict between stakeholders and problem about cooperation is not only the most important part in the tourism stakeholder theory but also an important standard to test the guidance value in practice. In the development of ancient village tourism, how to encourage stakeholder to join in and cooperate but not conflict each other is an imperative issue for the application of tourism stakeholder theory into practice. Zhang Guying, a historical and cultural famous village, is a typical case for ancient village tourism development in our country. The discuss on the cooperation between tourism stakeholders in the respect of system theory is an initial attempt for the tourism stakeholder theory to concern and guide practice.