ZX Banking Services Value Chain

As the development of the service industry, increasing its share in national GDP, the country's economic lifeline-the financial services industry as an important part of their role is crucial. Financial sector reform and development, innovation, the changes can not be separated from banking services, and the service can create value is the basis for the survival of enterprises, enterprises can be the driving force.Based on Michael. Porter's value chain theory, the application of new comprehensive strategy, Marketing and Service Management,Port studies, and knowledge of the value chain through the analysis of the process of services, Initial formation of a bank' s services value chain system.In this paper, the course of development services and financial services, the services value chain study the need for and purpose. Secondly, the value chain, value chain services, banking services value chain, the service profit chain concept of a clear, expounded on the subject practical and theoretical basis. Then ZX Bank branch in Chengdu as an example, with process analysis, before the late stage of the three ways to produce value services. The main factors affecting the value of production and to conduct a detailed study. Finally, the value of enterprises as the core services value chain system to the service sector through the use of resources. and the ability to build a core of the recycling process to provide an effective model for the growth of enterprises. also help enterprises understand the value comes from services,How to create value chains and how to use the services of higher value,This value includes the value brought to customers, but also the employees of enterprises and the value of the value. In this paper, the main purpose of research services value chain is the major service process, the value of the business. The value through customer service value chain is to be achieved.