The Study On Optimization Of Investment Consultancy Service Of PA Securities Company Based On The Theory Of Service Value Chain

Since the financial crisis,the international economy has experienced a very serious decline,the domestic economic environment is facing a huge transformation,in this context,a serious impact on the capital market valuation system,the stock market also caused a more serious influences.With this relative,the Internet technology and business model has been rapid development,all walks of life competing to introduce the Internet thinking,the establishment of the Internet business model.With the development of the ages,as service enterprises,securities companies also need a business development strategy for the corresponding adjustment,based on this,this paper focuses on the PA securities investment advisory business,on the basis of theory of service value chain,combined with the characteristics of the Internet,put forward the idea of adaptive development,analysis and optimization of internal and external business services in the existing value chain.The development of the investment advisory business strategy research,based on the construction of securities investment advisory services value chain,service marketing planning,brand influence,enhance customer stickiness of the strategy are discussed,and further demonstrates the securities company in a deep understanding of the nature of the service experience basis,through investment consultants and customers in the service process interaction,increase service value,establish a stable customer relationship,improve customer satisfaction,and establish a rational organizational structure,establish a sound management system,strengthen internal staff access to information and effective communication channels,to provide advanced technical support,from internal employee satisfaction.Through the co optimization of external activities and internal activities in the service value chain,the creation process of service value can be effectively promoted.