Real Estate Corporation Competitiveness Based On Financing Capacity

Real estate industry is dense in capital, and capital is an important competitive factor to the real estate corporation. Financing capacity sustains real estate corporation to catch capital. Therefore, financing capacity pays an important role in upgrading real estate corporation competitiveness. In this paper, combining real estate corporation characteristic with competitiveness theory and corporation financing theory, we analyze real estate corporation competitiveness based on financing capacity.Real estate corporation financing capacity comprises internal financing capacity, equity financing capacity and debt financing capacity. The main factors influencing real estate corporation based on financing capacity include financing resource elements, financing capacity elements and financing environment elements. Then we analyze the material factors influencing real estate corporation competitiveness based on financing capacity, and discuss the resource elements, capacity elements and environment elements which influence internal financing capacity, equity financing capacity and debt financing capacity, further, we establish a influencing factors system about real estate corporation competitiveness based on financing capacity.In the last of this paper, we bring forward some suggests on upgrading real estate corporation competitiveness which comprise of upgrading real estate corporation internal financing capacity, equity financing capacity and debt financing capacity.In this paper, we study real estate Corporation competitiveness based on financing capacity visual angle, this is an innovation. When establishing the influencing factors system about real estate corporation competitiveness based on financing capacity, we first study financing capacity from internal financing, equity financing and debt financing, then we analyze the factors influencing financing from resource elements, capacity elements and environment elements, so as to establish a synthetic influencing factors system about real estate corporation competitiveness based on financing capacity. This is another innovation in this paper.